Marketing Demand Generation Specialist in OH, Cleveland at CBIZ

Date Posted: 10/9/2019

Job Snapshot

Job Description

With over 100 offices and nearly 5,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level. CBIZ has been honored to be the recipient of several national recognitions: 2019 America's Best Mid-Size Employers by Forbes, 2019 Best Workplaces in Consulting & Professional Services by Great Place to Work® and FORTUNE, 2019 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence, and one of the Top 101 highest scoring companies in the country for Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources.  

CBIZ Benefits & Insurance Services is a division of CBIZ, Inc., providing benefits consulting, HRIS technology, payroll, human capital management, property and casualty, talent and compensation solutions, and retirement plan services to organizations of all sizes. By offering this range of services, we are able to help clients eliminate the inefficiencies associated with the use of multiple vendors. Ranked as a Top 20 Largest Broker of U.S. Business (Business Insurance Magazine) and a Top 100 Retirement Plan Adviser (PLANADVISER), we have approximately 1,500 professionals in 75 offices nationwide. Clients in a wide array of industries rely on us for national-caliber expertise and technical depth combined with highly personalized, local service.  

The HCM Demand Generation Specialist works with a team of 50 revenue-producing sales associates to deliver engaging, scalable marketing programs that drive revenue-generating opportunities. Reporting to Corporate Marketing and taking strategic direction from HCM’s revenue leader, this role drives lead-generating marketing programs for a team that sells B2B payroll, HR, timekeeping and other related services.

Essential Functions and Primary Duties 

Top of Funnel Marketing (60%) Inbound Lead Generation

  • Build, execute and leverage web forms, landing pages, webinars and other strategies focused on capturing new leads to nurture them and pass off to Sales Team.

Outbound Lead Generation

  • Ideate, build, coordinate, leverage and execute multi-touch email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.

Middle of Funnel Marketing (30%) Sales & Marketing Operations

  • Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.

Sales Enablement

  • Develop communication templates, to be used by Sales Team, in mediums like email, phone and social media that increase new lead to open opportunity close ratio.

Content Marketing Creation (10%)

  • Work with copywriters and designers to leverage existing and/or develop thought leadership and promotional content that drives prospect engagement in campaigns.

Preferred Qualifications

  • Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
  • While not working towards an assigned revenue goal, the desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team’s culture.
  • Demonstrated experience with CRMs and marketing automation systems is necessary to succeed because this role will predominantly use Salesforce and Pardot to drive marketing programs.
  • Effective written and verbal communication skills to drive internal communication throughout sales team.

Minimum Qualifications

  • High School Diploma or GED equivalent required; Bachelor’s degree preferred
  • 1 year of relevant experience
  • Must be able to work in a team environment
  • Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
  • Proficient use of applicable technology
  • Must be able to travel based on client and business needs

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