Content Marketing Specialist in Kansas City at CBIZ

Date Posted: 9/26/2019

Job Snapshot

Job Description

With over 100 offices and nearly 5,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level. CBIZ has been honored to be the recipient of several national recognitions: 2019 America's Best Mid-Size Employers by Forbes, 2019 Best Workplaces in Consulting & Professional Services by Great Place to Work® and FORTUNE, 2019 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence, and one of the Top 101 highest scoring companies in the country for Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources.

We’re looking for an experienced, creative, energetic and passionate communications professional to support the business development initiatives of CBIZ Insurance Services, Inc.’s dynamic Program Division. The CBIZ Programs Division provides specialty insurance tailor-made for specific industries and other unique coverage needs of business owners. 

The Content Marketing Specialist will be responsible for the creation and management of content for the division, including web content, white papers, articles and blogs. The position will work closely and collaboratively with other members of the programs marketing team, and plays a critical role in the development and execution of our content strategy end-to-end, from creating engaging content that attracts site traffic and nurtures leads to distributing that content through multiple channels. We are looking for a results-oriented marketing professional with a stellar writing background, strong attention to detail, and a data-driven mindset. This role offers an exciting opportunity to build, engage, and grow our business.

Essential Functions and Primary Duties

Content Execution (33%)

  • Develop and execute a content marketing strategy that engages target audiences, drives increased traffic and delivers qualified sales leads.
  • Research, write, edit, proofread and manage all content, working collaboratively with subject matter experts to translate information into compelling and engaging messaging.
  • Write both long and short-form content, including but not limited to emails, ebooks, infographics, advertisements, and website
  • Manage blog, creating regular and relevant blog content that garners strong traffic while providing SEO benefits.

Content Strategy (33%)

  • Develop editorial strategy, in collaboration with the Marketing Director, and maintain content marketing calendar.
  • Build and maintain accurate content reporting. Analyze, review, and report on the effectiveness of content marketing, including engagement metrics and SEO, in order to make data-driven recommendations and decisions that optimizes performance, informs messaging and design decisions and maximizes results.
  • Follow and understand industry trends, competitive insights, customer needs, content metrics and online conversations to map out, evolve and optimize editorial content strategy

Content Scalability (33%)

  • Develop a scalable process for content creation with both internal and external subject-matter experts. 
  • Enhance existing content, including expanding and redeveloping existing content into new assets to strengthen our content library and create diverse content consumption
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all platforms.

Preferred Qualifications

  • Bachelor's degree in Marketing, Journalism, Communications or similar field
  • 4-6 years of experience as a content development professional
  • Love for writing and storytelling
  • Knowledge of the P&C insurance and/or travel/leisure industries
  • Experience with marketing automation systems and content management systems

Minimum Qualifications 

  • High School Diploma or GED required
  • Less than 3 years of proven business development experience  
  • Must maintain current required licenses and certifications relevant to field of expertise
  • Demonstrate the ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
  • Proficient use of applicable technology
  • Ability to work in team environment as well as independently
  • Ability to analyze and prioritize multiple responsibilities
  • Proven track record of meeting sales targets
  • Results driven and customer focused
  • Must be able to travel based on client and business need


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