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Demand Generation Specialist in West Palm Beach, FL at CBIZ

Date Posted: 11/16/2018

Job Snapshot

Job Description

With over 100 offices and nearly 5,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level. CBIZ has been honored to be the recipient of several national recognitions: 2018 America's Best Mid-Size Employers by Forbes, 2018 Best Workplaces in Consulting & Professional Services by Great Place to Work® and FORTUNE, 2018 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence, and one of the Top 101 highest scoring companies in the country for Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources.

CBIZ is looking for a Demand Generation Specialist. The Demand Generation Specialist works with a team of 30 revenue-producing sales associates to deliver engaging, scalable marketing programs that drive revenue-generating opportunities. Reporting to Corporate Marketing and tightly aligned with a team of 20 marketing professionals, this role drives lead-generating marketing programs for a team that sells B2B accounting, tax & advisory services.

Essential Functions and Primary Duties:

Top of Funnel Marketing (80%)

Outbound Lead Generation

  • Ideate, build, coordinate, leverage and execute multi-touch email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for sales team.

Inbound Lead Generation

  • Build, execute and leverage web forms, landing pages, webinars and other strategies focused on capturing new leads to begin nurturing them on behalf of sales.

Sales & Marketing Operations

  • Serve as connector between sales and marketing teams ensuring leads are handed off to sales, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.

Creative & Content Collaboration

  • Work with copywriters and designers to leverage existing and/or develop thought leadership and promotional content that drives prospect engagement in campaigns.

Bottom of Funnel Marketing (20%)

Proposal Support

  • Enable sales associates with existing proposal tools to help them close more open opportunities faster – including but not limited to consulting on, training on, proofing or creating new business proposals.
  • In partnership with national and local proposal team members, help manage and update tools, templates and content that enable quick proposal completion.

Minimum Qualifications:

  • Bachelor’s degree
  • 1 year of relevant experience
  • Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
  • While not working towards an assigned revenue goal, the desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team’s culture.
  • Demonstrated experience with CRMs and marketing automation systems is necessary to succeed because this role will predominantly use Salesforce and Pardot to drive marketing programs.
  • Effective written and verbal communication skills to drive internal communication throughout sales team.

If you are a qualified individual with a disability you may request reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. You can request a reasonable accommodation by calling 844-558-1414 (toll free) or send an email to

CBIZ is an equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.

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