Demand Generation Specialist in Kansas City at CBIZ

Date Posted: 11/13/2021

Job Snapshot

Job Description

With over 100 offices and nearly 5,000 associates throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.  

CBIZ has been honored to be the recipient of several national recognitions:  

  • 2020 Best Workplaces in Consulting & Professional Services by Great Place to Work®
  • 2020 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence
  • Top 101 2020 Best and Brightest Companies to Work For in the Nation
  • 2020 Healthiest 100 Workplace in America
  • 2021 Top Workplaces USA


The Demand Generation Specialist, Property & Casualty works with a team of revenue-producing sales associates to deliver engaging, scalable marketing programs that drive revenue-generating opportunities. Reporting to Corporate Marketing and taking strategic direction from P&C’s revenue leader, this role is responsible for driving lead- and opportunity-generating marketing programs for commercial liability, risk management, loss control, executive protection, alternative risk solutions, and personal and program insurance for more than 20 coast-to-coast offices.

Primary responsibilities include:

Top of Funnel Marketing (25%)

Inbound Lead Generation

  • Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.

Outbound Lead Generation

  • Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.

Middle of Funnel Marketing (25%)

Sales & Marketing Operations

  • Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.

Sales Enablement

  • Develop communication templates, to be used by Sales Team, in mediums like email, phone and social media that increase new lead to open opportunity close ratio.

Bottom of Funnel Marketing (25%)

Sales-Ready Lead Generation

  • Identify and monitor triggers that indicate when nurture-state leads are ready for sales hand off.
  • Build, execute, and monitor campaigns designed to drive sales-ready leads directly to Sales Team.
  • Identify opportunities for recapturing opportunity in the customer journey and leverage existing data signals to build and execute campaigns targeted at converting known contacts in the funnel.

Reporting (25%)

Campaign Reporting

  • Create dashboards, monitor channels and referral sources, and provide data-driven insights into campaign successes.
  • Work with leadership to identify and report on key performance indicators for each campaign.
  • Monitor data within MarTech stack to ensure reporting accuracy.

Customer Journey

  • Build, own, and continuously monitor key customer journeys, based on lead source.
  • Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

Required Qualifications

  • Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
  • While not working towards an assigned revenue goal, the desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team’s culture.
  • Demonstrated experience with CRMs and marketing automation systems is necessary to succeed because this role will predominantly use Salesforce and Pardot to drive marketing programs.
  • Effective written and verbal communication skills to drive internal communication throughout sales team.
  • Other duties as assigned.


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CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant’s race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.



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